Blog 7: Discovering your behavioural profile with LIFO®

#CAPITALISE BLOG SERIES (7 OF 9) By Mark Erskine, Director and Owner of Seller Performance & LIFO Master Trainer and Coach Using behavioural or psychometric profiling tools has, over the past years, become a norm for organisations when recruiting for key positions as they have recognised the reliability and validity of these tools in the selection process. Unfortunately the profile …

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Blog 6: Understanding the Neuroscience of Sales

#CAPITALISE BLOG SERIES By Mark Erskine, Director & Owner of Seller Performance & LIFO Master Trainer & Coach “If you have read a new business book, done executive training or attended a leadership summit recently, you have probably seen a slide, diagram or animation of the human brain. Excitement about neuroscience is high. Where it intersects with leadership studies, it …

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Blog 4: A new selling environment

#CAPITALISE BLOG SERIES by Mark Erskine, Director of Seller Performance & LIFO® Master Trainer The world of selling and selling process is being taken over by the world of buying and the buying process.  But surely at least the final beauty parade is still an opportunity to influence the decision. Here at last the seller can get in front of user …

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Behavioural Profiling Insights: Theresa May PM and her new Cabinet

What does Behavioural Profiling tell us about Theresa May PM and her new Cabinet? By Mark Erskine, Director & Owner of Seller Performance From observing Theresa May in recent weeks, we can expect to be highly methodical, analytical and structured with her answers when she is challenged in her first #PMQs today– always with an eye on ensuring mistakes are avoided. Her most preferred behavioural style is almost certainly Conserving. This I believe …

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Behavioural profiling: Hodgson vs Conte #Euro2016

Following  another disaster for England in a major tournament, the national football team is on the front and back pages of the national newspapers again for all the wrong reasons, with the FA announcing a full inquest into the humiliating exit from Euro 2016 at the hands of minnows, Iceland. Whatever industry you’re in, the majority of inquests into team failures, the …

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