Our clients report better performance, delivered at speed. Here are some of their stories.




On joining Brammer, it became apparent that I had inherited a number of sales development challenges.

The company had recently acquired a sister business and a sales team of over 100 people with wide and variable levels of competence. Our vision was to introduce a new value proposition and to use a powerful training programme to embed that proposition, while assessing the quality of the team at the same time.

Having worked closely with Mark Erskine in the past, I decided to engage the tried and trusted services of Seller Performance. I had really valued Mark’s skills and commitment when he’d worked for me at Connaught three years previously: creating a common sales process across a business we had acquired via a programme of training and development, coaching and recruitment and assessment.

The results had been transformational.

Here at Brammer, Mark recommended and delivered eight two-day role play-based training and coaching events with his associate Gary Cole – bringing to the training table a great package of motivational and skills-based learning. Alongside this programme, Mark used the Saville Wave psychometric profiling tool to gain further insight into our team’s competencies and to give everyone personal feedback and coaching.

We not only had outstanding delegate feedback, but used the assessment process to build a suite of corporate and personal training and development. The next step is to work with Mark to instigate a robust sales recruitment and assessment process a build on our pipeline of talent.

At the same time, we had launched a new industrial vending business and I once again turned to Mark to devise an effective sales process, train the business development team and deliver field coaching to help maximise results. With Mark’s intervention, results took off with outstanding growth achieved. As a result we doubled the size of the team and have plans for further expansion. Mark will continue to be at the heart of the development process in recruitment, training and coaching to maintain the improved results we seek.

Mark has become an integral part of our sales development strategy and I would not hesitate to recommend him to other businesses seeking outstanding sales development for their people.

- Kevin Lacey, marketing and growth director, Brammer




I have been working with Seller Performance since it began. In the course of my last three change management appointments, Mark worked tirelessly to deliver tailored sales and account management assessments, candidate profiles and bespoke training and academy programmes.

He achieved incredible results with Santia’s sales force and has since worked with me at PHS Compliance to set up expert sales force assessments and, latterly, our training programmes. At UKDN Waterflow he carried out sales competence assessments at a difficult time for the company, and personally delivered the resulting tailored training.

Mark is a dedicated sales pro, with many years’ experience. He has gravitas, an easy style and a natural ability to understand a business and its needs. He always delivers on time and, with his natural rapport and excellent delivery, has become a mentor for many sales people over the years.

- Beverley Waldron, sales director, PHS Compliance (part of PHS Group)




I have worked with Seller Performance over the past 12 months to embed the Miller Heiman strategy across our business in Europe.

Mark’s depth of knowledge and expertise has really enabled me to deliver my leadership agenda.

More importantly, he has tailored, structured and designed a syllabus that puts Miller Heiman at the heart of our culture and processes – all within a very short space of time.

Truly embracing Miller Heiman methods is an extremely challenging initiative for any organisation. But Mark sets the priorities and supports and coaches you seamlessly through every milestone.

- Neil Caldwell, sales director, CyberSource (Europe), a Visa company




Seller Performance played a pivotal role in creating a sales and marking culture for the company, from setting the strategic direction for business retention, to the growth of new business and cross-selling our services.

As well as sitting in interview panels, Mark helped recruit key management posts using psychometric profiling – bringing his vast commercial experience to bear to ensure we employed people who could move forward our new commercial focus.

He also contributed to training key staff in sales and marketing, introducing our CRM system and developing a range of brochures to promote our services.

Without hesitation, I recommend Seller Performance.

- Clive Hammond, managing director, Eastern Facilities Management Solutions




Mark was hired in 2011 to help us create effective development plans for the business. His expertise and knowledge have been invaluable to me and the executive team.

Mark’s style of 1:1 coaching is simply superb and his engagement with groups and teams extremely powerful.

We not only enjoyed working with Mark, we quickly saw definitively improved results. I would happily recommend Seller Performance to firms of all shapes and sizes.

- Vincent Patterson, head of domestic sales, Npower




individual performance
individual team impact
closed sale ratios
average value per sale
 forecast accuracy
 cost of sale


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